Unfortunately, translating fashion's decarbonization commitments action has proved difficult. The global fashion industry accounts for an estimated 3 to 8 percent of total greenhouse gas emissions, and the industry's emissions are expected to increase by about 30 percent by 2030 if no further action is taken. There's a particular sense of urgency for fashion to abate emissions as quickly as possible since several countries that are likely to experience the greatest devastation from climate change are central to fashion's value chain.

Fashion brands, big and small, have made ambitious, public commitments to creating more sustainable apparel by 2030. However, keeping pace with their decarbonization commitments has been a challenge across the industry. Especially in the factory towns of the fashion industry, Southeast Asian countries have always been in a dilemma on the issues of carbon neutrality and environmental protection. How to have an economy and live a good life has become a global problem.

Accelerating abatement without affecting the industry is achievable. In fact, it could be more affordable than fashion executives might think. The research shows that most fashion brands could reduce their GHG emissions by more than 60 percent for less than 1 to 2 percent of their revenues . This excludes levers related to reselling, renting, and repairing fashion, which would reduce a brand's emissions intensity significantly but also be dependent on consumer behavior shifts.

As expectations from regulators, consumers, investors, and employees have shifted, fashion brands have made public sustainability pledges to reduce their GHG emissions. Despite ongoing efforts, Facing global warming we are struggling to keep pace with their decarbonization targets.

We analysis will need to accelerate their abatement action if they are to reach their 2030 targets. Twenty-three percent will need to increase their abatement progress by up to ten percentage points a year. The need for renewed action is urgent, as 40 percent of brands have increased their emissions intensity since making their sustainability commitments. An increase in emissions intensity can be caused by a mix of factors, such as higher sales of trendy oversized products, overproduction caused by demand management challenges, and an increased reliance on air- and truck-based transportation due to supply chain disruptions.

We have identified six persistent challenges that make sustainability transformation inherently complex for fashion brands. Brands will need to overcome them to meet their goals.

1. Putting sustainability at the heart of the business
2. Charting a decarbonization path is complex
3. The fashion industry needs more supply chain transparency

Drawing on sustainability successes in other industries, as well as our work in the fashion industry, if applied could help fashion businesses propel systematic improvements in their supply chains and reach their decarbonization targets.

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